Yulia » ACD Art | Product Mgmt
Art ACD w/ a side of Product Management
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Medtronic Commercial

Medtronic “What’s Inside” national DTC commercial.  I developed the concept, wrote the initial copy, and created the look for the campaign. The concept showed the link between medical device tech and the benefits people can experience by living with ICD therapy, to prevent sudden cardiac arrest. Positioning the device as the hero. The commercial was executed and produced by a team of Creative Directors. 

Medtronic Commercial

Medtronic “What’s Inside” national DTC commercial.  I developed the concept, wrote the initial copy, and created the look for the campaign. The concept showed the link between medical device tech and the benefits people can experience by living with ICD therapy, to prevent sudden cardiac arrest. Positioning the device as the hero. The commercial was executed and produced by a team of Creative Directors.