Print campaign for a Gout drug

Concepts for a drug used to treat Gout. I concepted, designed, and photoshopped these ads. The idea features quotes from people with over-sized hands speaking about how Gout physically gets in their way of life. My original concept had the copy speaking about how Gout gets in the way of life and work. In the end the CD switched the focus to the hands themselves, instead of the condition.